There are, of course, many ways in which we may communicate good news to others, assuming of course that we have something to say. Hopefully, what we say will meet a need, will inspire, invigorate, even transform.

Good news is best shared by word of mouth horizontally, but sometimes the vertical and 'top-down' can be a help and blessing too. We know of the problems created when what is shared is gossip, inaccuracy and inuendo. When messages go viral, one can only hope that they are mostly accurate and that the benefit of such sharing will be actually - well, of benefit.

Networks and movements are best created by information that is shared organically. This is done in ways that are often, perhaps mostly, messy. Naturally, we cannot predict or guarantee outcomes. Businessed and advertizers resist such methodology, but in the end it is the most widely known, deeply felt and lasting.